Over the last few years, social media marketing become the new trend in marketing. Most companies focus on advertising directly on social media platforms like Instagram, Facebook and even Google and Youtube.
However an even catchier trend is emerging these days and it is simply brilliant.
It is something called meme marketing.
The idea is to associate the product or the brand with something, more often than not catchy and funny, trendy on social media.
It take people just a few seconds to notice the brand and appreciate the message and the creativity.
Here is something I created for Brewin Dolphin as part of a Marketing Challenge.